Elizabeth Arden Skin Illuminating Line*

Elizabeth Arden has created an advanced skincare collection that addresses the various degrees of skin discoloration, uneven texture and tone while enhancing the skin's ability to reflect light. It consists of four products: 1. Skin Illuminating Brightening day Serum, 2. Skin Illuminating Night Capsules, 3. Skin Illuminating Retexturizing Pads and lastly, the 4. Skin Illuminating Smooth and Brighten Emulsion. 

Biological and environmental factors such as aging, hormones, stress and exposure to pollution and UV rays can produce excess melanin, resulting in dark spots and uneven skin tones. At the same time, aging decreases collagen and elastin and increases your pore size, leaving your skin thin and rough which reduces light reflectivity on the skin's surface. Therefore the result is that your skin looses that youthful vibrant and healthy looking glow that you once may had in your younger days - cue in the Skin Illuminating line.

"To achieve the most even-toned, radiant-looking skin posisble, it's important to not only focus on dialing down the darkness," says Lavinia Popescu, Senior Director of R&D, Elizabeth Arden. "It is crucial to also act on enhancing light reflectivity on the surface of the skin, with products that help to promote a brighter, more radiant complexion."

Skin Illuminating Brightening Day Serum ($100 - 30ml)
This concentrated yet lightweight daytime serum helps skin appear smoother, more even and luminous. With constant use, 93% of women showed an immediate clinical improvement in skin brightness, radiance, tone and texture.

Key Ingredients:
- Advanced MI Concentrate - A clinically proven and potent blend of Vitamin C and Niacinamide encapsulated together that is able to target and help minimize the appearance of existing dark spots, sun spots, redness and uneven skin tone, creating a more reflective, even toned and brighter skin surface.
- Diamond Powder, Optical Diffusers and Soft Focus Silicone - Instantly brighten the look of skin and even tone.
- Biomimetic Peptide - Supports Skin's natural collagen and elastin.

To use: apply 3-4 drops to fingertips and smooth onto face and throat.

Skin Illuminating Night Capsules ($105 - 50 capsules)
The high performance night time serum works while the skin recovers during sleep to help skin look profoundly smoother, crystal clear and radiant. 93% of women showed an immediate clinical improvement in skin brightness, radiance, tone and texture with daily night time use.

Key Ingredients:
- Advanced MI concentrate
- Licorice Extract - A powerful antioxidant to brighten the look of skin
- SpectraBright - A potent botanical hops extract that helps brighten skin's overall appearance while minimizing the appearance of dark spots and discolorations.
- Paracress and Date Palm Kernal Extracts - While the skin recovers during sleep, powerful botanicals and environmental protectants fight the damaging effects of pollution and support skin's natural collagen and elastin matrix.

To use: 
Twist tab and pull off and apply to the skin after the Skin renewal Booster. To protect the integrity of the advanced formula's ingredients, store the capsules away from direct light and in a cool, dry place.

Skin Illuminating Retexturizing Pads ($70 - 50 pads)
These pads are created from the top selling formula from the Elizabeth Arden Red Door Spa Professional Skincare line and is intended to safely exfoliate the top layers of skin for a clearer, more radiant and even-toned appearance. Infused with a blend of Essential Oil, Amino Acids and 5% Glycolic Acid, these cleansing treatment pads effectively cleanse and retexturize skin while enhancing surface skin cell renewal for a more radiant complexion over time.

To use:
These are only to be used 2x a week - follow application with the Skin Renewal Booster and then the Skin Illuminating Brightening Serum. You may feel a tingling, warming sensation upon use - do not leave it on for a prolonged time and dispose the pad after one use.

Skin Illuminating Smooth and Brighten Emulsion (100ml - $92)
This sheer, silky moisture emulsion is formulated with micro-fine pearl powder and other optical diffusers for an instant glow. Hyaluronic acid derivative and botanical extracts blend hydrate and help prevent moisture loss. Skin brighteners help to even skin tone. Skin appears clear, smooth and radiant.

Key Ingredients:
- Pearl Powders & Mica Silicone Pigment - increases your skin's reflectivity for imediate brightness.
- Hyaluronic Acid Derivative & Botanical Extracts - Maximize skin's hydration for a stronger barrier and softer, smoother looking skin.
- Encapsulated Citroflavonoids - Brighten skin tone, minimize the appearance of age spots and increase overall skin luminosity and radiance.

To Use:
Following the application of the Skin Renewal Booster and Brightening Day Serum or Night capsules, apply onto cleansed face and throat.

All products will be available as of the beginning of May at Hudson's Bay, Shoppers Drug Mart and London Drugs. 

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