New: Estée Lauder Sumptuous Knockout Defining Lift and Fan Mascara*

Estée Lauder has been on a roll lately, releasing product after product that leaves its users wanting more. From the new fan favorite Double Wear Foundation which is now in a portable compact to the Little Black Primer, which has been an absolute favorite of mine the past few months, I have found myself a new fan of Estée Lauder.

Ther NEW Sumptuous Knockout Defining Lift and Fan Mascara ($31) has a fiber-rich formula and custom designed brush, lashes are full, lush and fanned out. Instantly uplift and separate lashes for a stunning result. Housed in a sleek, black matte vial, the exclusive mix of two carbon black fibers helps to shape and extend each lash from root to tip – resulting in intense, black lashes. Developed with new elastomer for added length, volume and select blend of polymers for extreme long wearing performance, lashes are sweat and humidity resistant and can extend to their longest and fullest potential.

The addition of rich conditioners provide silky, flawless lashes that resist flaking and clumping. Estée Lauder introduces a patented, custom-designed Clump Separation Brush that grabs, lifts and separates each lash to help prevent clumping. A specially designed spiked tip is the smallest detail with big impact – it’s the solution to building volume to the tiniest hair, in the toughest to reach corners of the eye, leaving no lash behind.

Usage Tip: Apply to bare lash from root to tip. For maximum benefit, apply on one eye and build product onto lashes until desired look is achieved. Re-dip mascara, switch over to the next eye and repeat. For added intensity, apply over Estée Lauder Little Black Primer.

Availability: NEW Sumptuous Knockout Defining Lift and Fan Mascara will be available at Hudson’s Bay, Sears, Holt Renfrew, Sephora, Nordstrom and beginning January 2016 and Shoppers Drug Mart and Murale beginning February 2016.

Will you be trying this out? I know I will be! 
Until next time, XO - M.

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