Joe Fresh/Shoppers Drug Mart Event Re-Cap and Valentines Day Makeup Look ft. Drugstore Products*

Shoppers Drug Mart, a leading drugstore in Canada that sells both mass and prestige cosmetics and skincare products, has expanded its beauty section by bringing in the Joe Fresh Beauty collection. For those of you who know, Shoppers Drug Mart and Loblaws had merged, and with that you have probably seen some PC brand stuff at Shoppers as well. Now you do not have to go to the Superstore to find Joe Fresh Products :)

The launch of Joe Fresh Beauty at SDM, has brought a new lineup which includes face, cheeks, eyes and lips products in addition to the current line. Joe Fresh Beauty is now available at 850 SDM and Pharmaprix stores across Canada with prices ranging from only $8 to $18. NOTHING is over $18 apparently! How amazing is that?! Beauty on a budget!

I was recently invited to preview the new products that have been released, and I thought that I would re-cap the evening with you. I was only there for about half an hour, as I had another event before hand, and also it was the day before my big 3-0 birthday, so I had dinner plans after - but from what I saw, I'm really excited for some of the products (which I will list below).

Here is a picture of the foundations, concealer, blushes, and hilighting powders.


The liquid hilighters were a favorite at $16, the amount of product is generous! You only need the tiniest drop and you will be able to achieve a sun kissed glow. This is actually advertised as a primer, but I think it would be best as a liquid hilighter because of the high glow effect.


Lip products! For those of you who have tried the older formula, you might have not really liked it - from the scent, to the product itself. However, they have improved it! The scent is now great, and so is the texture. Give it a go! You won't regret it. I'll be sure to pick up a few of these. 


Here's some pictures from the night

There were 2 make-up touch up stations at the event which you could go to get beautified and try out the new products.

There were also some delicious deserts and drinks when I was there. I had missed the savoury foods, but I had to grab this gorgeous Meringue Nest. It was almost too pretty to eat. 

I had to take a pictures of this beautiful cascading flower wall

they even had a fresh flower "market" section where they made fresh bouquets for us to take home :)


I decided to bundle this event re-cap with a brand new Make Up Monday post ft all drugstore makeup (with a focus on all the Joe Fresh Make-Up products I got that night). I also decided to create a fresh make-up look perfect for Valentines Day coming up. I will definitely be rocking the red matte lip this weekend for sure. This is a first for me, as I am never used to wearing a red lip, however this is pretty much a perfect red for me. Also, for a matte formula, it is not drying at all. I really enjoy it. One thing to keep in mind though, is the fact that you should make sure your lips are well moisturized before you apply the lipstick. It does accentuate the dry spots you have if you just so happen to have it.


Left: the pink lip cream and the Right: Red Matte Lipstick.
Please read the post above for my thoughts on the lip cream formula.

Here's a list of the products used to create the above look, which is a more natural eye look as the focus is on the lips itself and a winged liner. If you have any questions about any of the products used below, please let me know by e-mailing me or leaving a comment below. Otherwise, these are products that I've always been using, and you will be able to see it in previous make-up Monday or Monthly Favorites posts (and the names of the products, and company names are all directly listed below).


Until next time, XO - M.

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