As per the site, the claims on the product are that they:
- deliver radiant color and luminous shine
- provide long-lasting wear that will not dry the lips
- cushion feeling and comfortable on the lips
- highly pigmented and provides intense, stay true color
- optical enhancers scatter light and blur the appearance of minor imperfections.
My thoughts on the claims above and on the overall product:
- the lipsticks are a gel-like cushion texture, I agree with that.
- It glides effortless on the lips and does not sink into fine lines or dry lips therefore making them look youthful and "blurs any minor imperfections".
- There is a good variety of color offered, something to suit everyone ~ 12 colors
- They are sheer to buildable in color so even the darkest of colors can look like a sheer wash on the lips - perfect for those who are intimidated by bolder colors.
- These are very comfortable on the lips and I can wear them throughout the day as it is weightless.
- Very light scent to them - not sure why but it smells like earl grey tea to me which I like! I cannot stand perfume like scents.
- This product will not last all day, you will have to re-apply after meals or when it wears off.
I really appreciate the packaging of these lipsticks - They have a sleek black casing that is not bulky and the best part is the clear top where you can see the color inside the packaging and you do not have to open each of the cases. This is just an added touch to a product that makes it more convenient for the user, something I really like.
All of the lipsticks are swatched below - I love all of the shades sent, maybe minus Spiced Ginger only because I am not too much of a fan of copper tones, however the finish of these colors are great. The lipsticks either come in a cream color finish or a bit of a shimmer to them - for e.g. Scarlet Red has a bit of a shimmer and Naturally Buff is cream based.
(I can't seem to find the swatch that I took of Berry Couture, sorry ~ but it is the darkest shade shown up above in the acrylic storage)
As you can see, natural and color lovers will enjoy these lippies ~ there's something for everyone!
What shade is your favorite?
Until next time, XO - M.
*products were sent to me for review/consideration, all opinions are my own